Goji – healthiest fruit on earth — elixir of youth, health and beauty

Stories from China

TRADITIONAL CHINESE MEDICINE

Long before the ancient European world reached its heyday in science, arts, and medicine, at a time when the Egyptian pharaohs began to build their pyramid-shaped tombs that are still standing today, Chinese scholars and medical practitioners began to write down their knowledge as a reference for future generations. In the writings that they left behind, they highlighted three plants for their unusually beneficial effects - ginseng, reishi mushroom and goji

Ginseng was popular among the highest and richest classes, but this was also reflected in its price. Ling chi, or reishi, dubbed the “mushroom of immortality” was more valuable than ginseng. It was difficult to find and it was not very accessible for people. The most frequently mentioned medical source for everyday use that was readily available was goji, highlighting the strengthening of vital and spiritual energy “Chi”.

A medical Guide from the era of the Ming Dynasty, written by one of the most famous Chinese scientists and researchers Li Shizhen (1518-1593), contains a quote from the sage:

Regular use of goji regulates the flow of vital Chi energy, strengthens the body and spirit, and leads to longevity.

LEGEND OF THE WOLVES

The term “wolf berries” (wolfberry) comes from one Chinese legend. This legend tells the story of the devil as an animal which is located at the top of the food chain. In order to maintain their power and position they also ate berries and plants.

Throughout the history of China, there are stories about the miraculous effects of goji. It is said that a woman living during the Tang Dynasty who, due to the consumption of berries, lived for more than three hundred years. In modern times, there is talk of a man who died in 1930 after experiencing a long life of more than two hundred years. Stories from other Chinese provinces tell of a superman, who was able to walk fifty kilometres without fatigue, he possessed extraordinary strength and enjoyed good health.

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